: Implementation
: Marketing
Principles
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The College will effectively market itself employing
clear and consistent messages that reinforce brand attributes
representing the best of what the College is today and
what it strives to be in the future. Messages will be
selected for each audience based on what best resonates
with that group while staying true to the brand.
Suggested messages include:
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The College will be known for its rigorous education
in the liberal arts and sciences, with a global perspective
throughout.
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The College will maintain and extend its reputation
for academic distinctiveness which will attract more
women and men with high academic standards.
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The College will be known for providing intensive
preparation which results in developing individuals
who successfully engage and contribute not only to
the community in which they live, but to a global society.
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The College will evolve to better reflect the demographics
of a world that continues to grow more diverse and
complex while continuing to honor its history as a
women’s college of excellence.
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The College will integrate its marketing and communications
in a way that presents a consistent and effective approach
to all internal and external audiences (such as prospective
students, current students, faculty, staff, alumnae,
and friends of the College).
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Through all messages, the College will present a forward
looking purpose, pursued with distinction, that will
inspire all prospective students, current students, faculty,
staff, alumnae, and friends to embrace the College’s
future and connect with the institution.
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