Content analysis of book covers shows how fiction is marketed to adolescent girls.
Anne Terashima ’12 presented, “Judging the Book by Its Cover” at the Symposium for Artists & Scholars on April 17, 2009 at Randolph College.
Terashima conducted the research project with her faculty mentor, Jennifer Gauthier, associate professor of communication studies, while an undergraduate student at Randolph College.
An abstract of the project follows...
Disregarding the popular advice “don’t judge a book by its cover,” this talk examines eight book covers in great detail in order to discover their audience appeal. The books, each written by acclaimed juvenile fiction author Sarah Dessen and published by Penguin Books (USA), are targeted toward adolescent girls. Taking into account such details as font, iconic images, layout, and symbols, this talk seeks to provide insight into consumer choices, focusing on the book covers as advertisements.
The Student Symposium of Artists and Scholars provides Randolph College students from all classes and disciplines the opportunity to present the results of their research, scholarship, and creative work to the entire College community and beyond.
The two-day symposium, modeled after a typical academic conference, features oral presentations of student research, readings of creative work, musical performances, and exhibitions of student artwork. The symposium also includes a poster session, reception and a keynote address from a noteworthy academic speaker.
Learn more at www.randolphcollege.edu/sas